There’s a very big business behind this fleet of small cars. Salford based Seymour Signs and Print helps put it on the map…

There comes a point in the reporting of numbers where they get so large the whole sense of scale and reference vanishes. Take the sales revenue of Seymour Signs and Print’s customer The Doctors Laboratory for example. 

The company provides clinical and laboratory services to a wide range of customers but, nonetheless, is deeply specialised. That hasn’t impeded their international expansion or revenue potential though. The company’s parent measures its sales in the billions whether that’s in its local Australian currency or in British Pounds.

David Hammond and his team at Salford-based Seymour Signs and Print were recently asked to provision livery graphics for a fleet of The Doctors Laboratory’s vehicles. The fleet, which ventures deep into cities’ clean-air zones collecting samples and visiting customer locations.

The fleet comprises, at this stage, of about twenty suitably specified Toyota cars and the livery design was prescribed by the customer. With a little further judicious input from David’s team, it was made to fit the target vehicle and production could commence.

The livery was printed on Metamark MD-X Clear wrapping film which was laminated with the product’s matching laminating film so sandwiching the print detail between two filmic layers that let the vehicle under-colour show through. Other elements of the livery were produced using Metamark MD5 Gloss.

Seymour Signs’ novel construction for the livery confers a few other benefits beyond durability. Being able to see the vehicle body-colour avoids star contrast between the OEM paint finish and the white of the applied material. This limits the impression sometimes created of a panel bordering design detail so benefitting the aesthetic. 

Seymour Signs has been around long enough to understand digital print and application challenges well. The company holds itself accountable for high standards tracing to colour fidelity and application quality. It shows. Customers return to Seymour Signs and Print time and again for the quality of its work and exemplary service standards. Much of the work this busy company attract comes from recommendation. 

It’s not every day of course that a global business shows up looking for livery work but the job is essentially the same whether the customer is a sole trader looking to put the name of a business on the map or a huge concern like The Doctors Laboratory. 

In the case of The Doctors Laboratory, it’s not the first time they’ve come to Seymour Signs and Print for signs and graphics. Given the sheer scale of the business, it’s unlikely it’s the last, either.