August 19, 2021 Reanne Duffy

The call came late in the day. The signs were installed the following morning…

 

Citiprint casts itself in the role of London’s disruptor in signs and graphics. It has some claim to that positioning. The company just doesn’t sleep. It’s producing signs and graphics 24/7 and that means it offers its clientele, nationwide, exemplary service levels. 

 

Among those recently finding their way to Citiprint was London based PR Agency, Frank. Frank’s into a bit of eyecatching positioning and self-promotion too and has ring-fenced ‘Talkability’ and made the word its own. It’s a noun and it’s about the buzz that takes over and does your best marketing for you. Should you hear the word used elsewhere, Frank politely asks that you report the incident to the T.E.A, the Talkability Enforcement Agency.

 

Having moved to new offices space recently, and needing some graphics to make the place home, Frank came to Citiprint with a list of its needs and made its expectation plain in terms that were anything but tongue-in-cheek. They needed their signs and graphics in a hurry.

 

Having reviewed the list, the team at Citiprint said it’d have no problem getting the work done and went as far as to suggest an additional touch in the shape of a very simple wall graphic stating “Frank” and informed in terms of its design by the stark contrasts Frank maintains in all its promotional material. The client said yes and Citiprint pushed the ‘Go’ button. The works were completed overnight and installed the next day.

 

Breakneck speed and delivery is one thing, the output another. Speed, in Citiprint’s case doesn’t mean a compromise in terms of quality. Its works stand the closest scrutiny. Customers are always delighted and nothing less. No two days are the same. One day your team’s fitting graphics to a huge generator turbine. The next, a simple wall graphic as part of a programme in a London office. 

 

It’s a cut and applied job using Metamark M7. We think it looks great too.