Staffordshire Wrapz applies its expertise and delivers a stunning livery to a trades customer…

Wrapping is sometimes referred to as the “Signmakers’ Everest” because its learning curve can be formidable, and, while it can be taught, much depends on the would-be wrapper having the basic feel for the subject. These days, it’s fair to say, most sign companies have someone who can claim wrapper’s credentials because the application is so widespread. And then there are companies who’re in a league that can claim true expertise. Among those in the rarefied air belonging to the experts, is Staffordshire Wrapz.

The company’s portfolio of wrapping work is as expansive as it is imaginative. Staffordshire Wrapz’ team has had its hands on all manner of vehicles from enthusiast-owned cars to commercials; boats to quirky food delivery service units. The team at Staffordshire Wrapz produces work that embodies pure technical merit with flawless print and installation skills in particular evidence. Its work crosses the line into exemplars of wrappers’ art too, with design using the vehicle and every surface it presents as part of a canvas on which content is mapped. Even work involving cut graphics draws upon the skillset. As a consequence the company’s work has a signature all its own. It’s distinctive and it simply radiates quality. No wonder its services are much in demand.

Among the most recent clients to find a way to Staffordshire Wrapz’ doors was JB Flooring. The customer came armed with a van that needed graphics and a design that was struggling to find a fit. The team at Staffordshire Wrapz took the design and gave it something of a makeover to make it more expressive and to present a better engineered fit for the vehicle in question and the graphics’ cut and applied construction. The design now presents a dominant element that represents a stylised device depicting a cross-sectional cut through a tree with exaggerated growth-rings and cracks adding emphasis. Elements of the design are repeated around the vehicle with text offered in a supporting role that identifies the business.

The completed work registers as a whole and confers a very complete identify on the business it promotes. It’s distinctive and so far removed from the usual treatment seen on trades vehicles that it can claim something beyond mere differentiation. It’s very effective and it’s unique. Metamark materials feature in the livery’s construction. The stylised logo is cut, and meticulously applied MetaCast® MCX and the type elements are made from Metamark M7 Sign Vinyl. Installation is flawless.

Vehicles are long established as being a great way of advertising and promoting a business. This vehicle makes a particularly powerful point on the part of any trade. It supersedes the once ubiquitous site board and makes a much bigger and more positive impact.