May 11, 2021 Reanne Duffy

Murals represent a great way to promote brands but don’t function so well if there isn’t a convenient wall to which they can be applied. Now, here’s an idea…

 

Celestron is a name that commands a lot of respect in the field of optics. The company’s products have been making the very distant or impossibly tiny easily observable for many years. In addition to its well-known astronomical telescopes, Celestron applies its design and manufacturing expertise to sports optics such as spotting scopes and both binoculars and microscopes too.

 

Having such a diverse range of products, Celestron intersects with hobbyists and professionals with equally diverse interests. Today a twitcher, tomorrow an amateur astrophysicist, after lunch a microscopy session with a budding botanist. They meet in equally wide-ranging venues too. One day it could be a fully equipped exhibition centre, the next a marquee in a field.

 

Looking ones best is important to any leading brand and thus to Celestron. The company needed a portable and easily deployed backdrop to take from venue to venue when exhibiting its products and picked up the phone to Graham Coule and the team at Swindon based APS Graphics to discuss the possibilities.

 

APS Graphics is a company that’s been around long enough to know a thing or two about getting ink down. The company is expert in what some might characterise as legacy imaging technologies such as screen printing and was among the very earliest of the UK’s adopters of digital printing too, entering the arena with a thermal mass-transfer printer.

 

Today, the company is active across a huge swathe of print technologies and so is able to look at imaginative, application based solutions to customer need. ‘Versatile’ might just about describe APS and its competencies.

 

Having considered what Celestron wanted, something amounting to a ‘mobile mural’ appeared to fill the need. The deliverable had to be portable, easily deployed and impactful when set in situ. The solution proposed is truly ‘out of the box.’ An assembly of Metamark DS-200 Pull-up Banner Stands that could be arranged, shoulder-to-shoulder, would achieve all of the project’s design goals.

 

The APS team printed a carefully imposed design showcasing Earth’s Moon and the deeper expanses of the cosmos across the Metamark MD-RU330 Grey-Back Roll Up Material selected for the job. This material prints brilliantly, it’s an MD-Class digital material after all, and it’s engineered to survive repeated winding and extension.

 

The assembled grouping of banner stands registers as one big image and can be deployed and recovered in minutes. It makes a very powerful backdrop promoting Celestron and effectively obscuring what might not be the most flattering view behind. Nothing in the rule book says the whole assembly has to be used every time it gets an outing. This is one mural that’s truly adaptable to it circumstances.

 

APS has done a great job for its world-famous client. Its printing is flawless and says as much for this deeply expert printer’s capabilities as it does for it the end user’s business.