Do vehicle graphics accomplish anything beyond looking great? Evidence from Elite Signs and Graphics suggests they do…

Bridgend based Elite Signs and Graphics is among a nucleus of UK based companies that can claim the status of pioneer in the field of vehicle livery design. Deeply specialised, the company has pushed vehicle graphics design boundaries over the years and now, armed with materials that can keep the appointments the company’s inventive streak makes for them, Elite and its team are truly in and among their element.

Customers love the work that Elite Signs and Graphics produces and return time and time again with new fleet assets to brand or ideas to discuss. Some field large fleets and other operate a smaller number of vehicles. All are accorded the same high standards of input, and output that speaks for itself.

Dyfed Telecomms has the Elite habit and, as the communications company has got bigger, Elite has engaged on various projects with the growing business. One of the most recent vehicles to find its way was an Audi A5 whose job amounts to getting the sales team out and about among its customers; that and getting Dyfed Telecomms’ growing brand noticed. What better way than an Elite provisioned livery? 

Does it work though?

Elite Signs and Graphics dit its usual masterful job of bigging-up its client’s ID and the result is a real head-turner. The logo’s a little more complex than a casual glance might tell and looking closer discloses no application or printing issues. It’s Elite Signs and Graphics’ standard and printed on Metamark MDC. So, it looks great and it’ll last. 

The finished car was collected and let out into the wild to do its job with the delighted client at the wheel. The story might very well end there but for a phone call from the client some days later. Someone approached the parked car and asked its driver for ten business cards having seen the livery and understood what business the car and driver were in. Those card were distributed by the random enquirer in his neighbourhood and, to-date, four new broadband installations have resulted!

So, returning to the question of whether livery works in promoting the aims, products and services a business promotes, the answer has to be a resounding ‘yes.’ That’s something that Elite Signs and Graphics’ team knew all along.