Porthcawl based Harris Printers cuts a big vehicle down to size and delivers a genuinely impactful livery…

Sun has about forty years experience in manufacturing windows and other fenestration and, as a consequence, has customers in some pretty far-flung places in the UK. From its multiple sites in the South of the UK, the company delivers over two thousand products a week, twice weekly. 

Reliable transport backs up reliable deliveries and Sun Trade handles its own with a modern fleet designed to get manufactured products into customers’ hands on time - every time. The vehicles wear a very distinctive livery and one of the most recent was delivered by Porthcawl based Harris Printers, a signs and graphics producer which has a long standing business relationship with Sun’s parent company.

The van presents an expanse of flat flanks to fill with a field of potent blue and the elements comprising Sun’s logo. The logo is a stylised flare emitting from a solar source and reduced to a few simple geometric elements. Like any of the world’s best know and remembered logos, it impresses instantly and imprints on the memory. It’s legible at any distance and confers a sense of branded class on the assets that wear it.

The team at Harris Printers elected to use cut-and-applied graphics for the job rather than digital print. Coloured materials still feature significantly in the demand curve for signs and graphics materials and something in the quality of the colour tells why. Being dyed in the mass, it has a depth and saturation that digital print can only attempt to deliver and it’s proven in long term applications for extreme environments. 

Metamark M7 in Dark Blue, Saffron and Orange were used for the livery whose design was supplied to Harris Printers. The cut and applied result is as crisp as only cut and applied results can be, and some application skills are in evidence too. Despite Metamark offering a fully featured range of M7 colours with MetaScape air evacuation adhesive, Harris Printers used the straight variant.

It speaks to the skill of the application team that the result is by any measure perfect. Not a squeegee mark or a trapped bubble betrays the material used. It’s a sensational result produced without any of the credit belonging to adhesive innovations, safety nets or work-around. Hands on skills did the job and did it brilliantly.