Astra Signs transforms Light and Wonder’s Manchester offices into a space befitting a global leader in gaming...

Immersed in the moments that today’s intense gaming environments create, it may be hard to compute that the companies behind those experiences exist here in the real world, and that they have businesses to run and real work to do. One such enterprise is Light and Wonder; it’s a global player with its roots and headquarters in Las Vegas and with offices that serve the needs of its business worldwide. The company has an office here in the UK, in Manchester. Making that office their own and turning it into a space that serves as a place of work and a showcase for the company’s brand value and products was a challenge that fell to Manchester based Astra Group.

Astra Group’s solution involved strategically applying large printed wall graphics throughout the office space. The available surfaces included glazed windows and doors and presented a design-led opportunity to transform the otherwise sterile space with graphics reflecting the client’s the brand identity.

Metamark Etch Effect vinyl was applied to glazed office windows and doors, which served the purpose of integrating the graphics and yielded effective privacy measures too. This was particularly important with the flashing lights emitting from the gambling cabinets elsewhere in the office space, effectively shielded so minimising disruptions in the working environment.

To enhance the casino ambiance in the showroom, Astra Group suggested using coloured vinyl on ceiling light panels. This innovation emitted a blue-tinted hue, setting the desired mood. Within the showroom, a built-in cupboard was transformed into a feature wall using vinyl graphics, effectively transforming the typical feel of an office space. Frosted patterned cut vinyl was employed on other glass office spaces, providing a cohesive and immersive branding experience throughout the premises.

Metamark products were integral to extending the longevity of the entire office transformation, ensuring durability and lasting visual impact. Showcasing attention to detail, Metamark products, particularly MD3-205 clear vinyl, were subject to reverse digital printing. Printed sections were backed in white ink, printed again, and meticulously laminated with matt laminate externally.

Additionally, MT-654 mid-blue vinyl, a premium-grade polymeric calendered translucent sign-making material, was plot-cut and expertly applied to light fixtures, contributing to the overall immersive experience.

Astra Group’s work for Light and Wonder speaks to the versatility of the company’s creatives and the ever-expanding scope of applications for inventively designed and expertly applied digital print.