October 15, 2021 Reanne Duffy

What could you possibly do with a car compound’s sliding gate apart from open and close it? Bradford based Briggs Signs and Graphics had some ideas…

 

Car dealers have a lot of very valuable assets parked in their lots and many choose to secure the compounds at night with huge, sliding gates. Leicester Audi is one such dealer. It’s part of the Sytner Group, a network that Bradford based Briggs Signs and Graphics hears from often as the two have a long standing relationship centred around, no surprises, signs and graphics.

 

One call incoming recently saw the dealer shopping for some ideas as to how they might make a sliding compound gate look a little less like the gate it is and a bit more enticing. Sam Briggs and the team at Briggs Signs and Graphics ventured the idea that, with an expanse that large, an exterior photo-mural might have something to offer. Sounds like a good idea to us and Sytner obviously agreed and so gave Briggs Signs and Graphics the thumbs up.

 

Sam and his team needed to come up with some images and hit upon the idea of featuring the latest wonders-on-wheels from the Audi stable. Reasoning they could change the mural on the same sort of cycle that gives us exciting new cars at intervals,  a call to contacts at Audi’s media centre secured the right image.

 

The shot is a classic and dripping with quality. Audi’s latest is depicted under the erring-to-blue tones of a clearing sky. The wheels fill the arches and the muscular looking cars look ready to pounce. Or ready to be purchased and driven away if you prefer.

 

Metamark MDi was the digital media of choice for the big, outdoor mural. It doesn’t need to last forever but it does need to look great. With MD-Class credentials backing up its print quality it delivers on all fronts. The gate mural is impactful, memorable and, in deference to Briggs Signs’ idea, adds a lot of interest to a big expanse of gate obscuring a compound.

 

There must be other expanses just waiting to be turned into expressive advertising out there. If you think of one, give Briggs Signs and Graphics a call.

 

Great application, Briggs Signs.