February 11, 2022 Reanne Duffy

Convention suggests there’s one way to design wraps for construction vehicles. Experience says otherwise…

 

Vehicles promoting the interests of construction companies, big or small, tend to spring from a class of design favouring the very simplest arrangements of lettering and logos - all contrived to do an equally simple job. Beyond shouldering a responsibility for legibly displaying a name, phone number and website, little is asked of construction livery, and so little is given. Typically.

 

Boomerang Signs though recently welcomed a returning customer with a construction business who had other ideas somewhat beyond the typical. Having acquired a new crew van, the customer asked, in very clear terms, for something that would ‘break the mould’ and, while doing the job of promoting the name of the business, ‘Adref Construction,’ also say a bit more about the businesses than construction livery as usual might say. So, with that direction, a logo reference and a blank slate on wheels, the team at Boomerang got to work.

 

Boomerang Signs is as well-equipped as any concern of its size and packs a few more assets besides. The team is design-led and it shows. So while the company is capable of arranging letters and logos on vehicles, it’s also able to do a masterful job of exceeding expectations and leaving moulds well and true shattered. Adref, they decided, needed a wrap. A Boomerang Signs Designed wrap.

 

What took shape and form for Adref is a part wrap, working with the black base vehicle, that concentrates the design elements to the rear quarters of the panel work leaving the front in its raw paint finish. The colour in the printed portions is swept in density and ‘Adref’ simply leaps out of the brightly delineated area. It scores BIG points in the legibility stakes.

 

Subtle, and buried in the background matter that anchors the logo, is something that functions in the manner of a watermark, repeating the logo in a very insistent fashion but without intruding or complicating the wonderfully simple graphics. Balancing the whole effect is some simple text on the doors. The net impact of the graphics softens the vehicle’s lines and makes it look more dynamic than the vehicle it is. We love the wheels too.

 

The Boomerang team used Metamark MDC and its Matching Laminate for the Adref livery and benefitted from the cast film’s tolerance to elongation and its MD-Class print quality. Whether admiring from alongside or following, the customer’s mould-breaking wishes are fully delivered.

 

Convention can be a good thing but Boomerang Signs’ work for Adref Construction shows it’s there to be challenged occasionally. With the design talent and tools needed to do the job, Boomerang Signs is obviously capable of taking direction, breaking moulds and satisfying customers.